DIVA Award 2024
for Graficonsul
DIVA is the contest that rewards the best of Italian Design.
On 16-18 October 2024 we participated in the Diplay Italia Viscom Award, bringing into competition a project designed and developed for Coca-Cola HBC: the Coca-Cola Cross Tray® Multiple Drink, a new and innovative vertical tray, winning second place in the 'Permanent Display' category.
Graficonsul won the DIVA award for the 'Permanent Display' category
Coca-Cola HBC need was to propose a tray for the Ho.re.ca. channel.
Graficonsul Group design and planning department developed and patented such an unusual item which meets the requirements of convenience, visibility, compactness, strength combined with a premium look.
DIVA Award 2024
"Permanent Display" category
Coca-Cola Cross Tray®
Multiple Drink Vertical Tray
We designed and manufactured and innovative vertical tray dedicated to the Ho.re.ca sector for Coca-Cola HBC, it is made of impact resistant half-clear polycarbonate, injection-moulded, it may hold 4 glass 35 cl Coca-Cola hanging bottles and 4 glasses onto the base. The tray is shaped like the iconic ‘Contour Bottle’ and the handle reminds of a bottle opener.
The item features a glossy surface while the logo on the base and the beads on the shapes present a slight contrasting polished finish. A click joints design on the upper part and the dedicated slots at the base allow a totally safe shipping of both bottles and glasses. The vertical and compact shape makes it a convenient items both for the store personnel and for its place on the table, offering a clear visibility to the Coca-Cola brand and bottle.
Patent pending n. 102023000020622